Money Transfer in Ghana Case Study

The introduction of mobile money service is taking place in isolation but in parallel with the advent and expansion of other financial electronic payments services. One of these is E-Zwich, an electronic platform that enables the loading and spending of electronic cash and also allows the settlement of inter-bank claims in addition to online transactions. Others are being made available over the Internet and through SMS-text messages. The government regards these services as banking. They are strictly regulated and licensed by the Central Bank- Bank of Ghana under its branchless banking policy. Both MTN and ZAIN SIM cards are enabled to utilize the service but each new subscriber needs to register for the service at before it is activated. Upon activation, the user is provided with a secure electronic â€Å"wallet† where funds can be disbursed or uploaded. The users can either exchange electronic money for physical cash (cash out) at shops, partner banks and accredited agents or make use of it in making purchases or transfers. Enabling a Cash Flow to Rural Areas In general, the most popular mobile money service is money transfer. The trend is for users in urban areas to transfer funds to recipients in rural areas. Traditionally in Ghana, city dwellers often send money to members of their extended family living in rural areas. Other typical services include the purchase of mobile phone airtime, goods and services through electronic transfer of money from user's wallet to the merchant's account. Commenting on money transfer via mobile phones, Carl NiikoiAshie, an mcommerce (mobile commerce) specialist at Zain who works on ZAP, said: â€Å"The customers can ‘cash in' by loading money onto their ZAP wallet, then send the money to someone else on their phone in a simple process. The person receiving the money can ‘cash out' by going to any of our outlets and exchanging the evalue for physical cash. We're seeing tremendous growth in the service across the country, with more cash-in done in the major cities while cash-outs are seen predominantly in the smaller towns. † Ashie sees a lot of evidence that his product is reaching Ghana's unbanked. â€Å"Users do not need to have a bank account to use the service. Currently, there are a lot of monetary transactions that take place outside the confines of the banks and it will take a product like ZAP to fill the void while providing a secure, convenient and trustworthy channel of transaction,† said Ashie. â€Å"Some customers have also requested products that will allow them to use their ZAP wallets for savings and hence enjoy interest on their savings, just as pertains in the traditional bank setting. † Today, consumers have a variety of ways to send and receive funds or money transfers. Although using cash to send a money transfer is the most popular method for most people, more and more people want additional options: to send and/or receive funds on the internet, over the phone, and now, on their mobile phones. Mobile money transfer is simply another way to send money. It is a transfer of money to a receiver in which the funds are deposited into a mobile or â€Å"virtual† wallet. As the number of mobile phone subscribers in Ghana increases, so does the market for mobile money services. The majority of Ghanaians lack any formal bank account. mobile money could change the shape of financial transactions in the country. An estimated 80 percent of Ghanaians are â€Å"unbanked† – meaning they conduct their transactions outside the banking sector with no access to financial services. Products like â€Å"mobile money,† that enable safe and secure money transfers without the use of a bank account, could have a major impact on this unserved segment of the population. Mobile money gives anyone with a mobile phone the ability to transfer money, make cash payments and conduct other financial transactions over the phone. Mobile money is a relatively new phenomenon in Ghana. It was first introduced by the telecom company MTN some years ago. MTN Mobile Money operates in partnership with nine banks. Currently, more than 2 million Ghanaians are registered as active users. MTN expects this number to grow as a result of the resources they have committed to educating subscribers about switching from the traditional mode of cash payments to electronic payments. Earlier this year, Zain became the second mobile operator to provide mobile money services through the introduction of ZAP, working with three banks. The coverage and accessibility that mobile services provide is of increasing interest to the financial services sector. Countries are considering mobile technology to reduce the cost of delivering financial services to clients beyond the reach of traditional financial services. ECONOMIC BENEFITS Mobile money transfer has some socio-economic benefits in Ghana, some these are Firstly Improved Financial Access, consider a situation whereby a given business has to carry out a common payment operation, such as bill payment or funds transfer, and that operation demands transportation with all inconveniences attached to it. If the same transportation cost were paid to a service that would effect the same payment on behalf of the company over the mobile phone instead, this more convenient method brings about saving time and energy for other activities, in so doing increasing productivity by performing two tasks instead of one at the end of the day. It appears, therefore, that using your mobile phone to make payments represents to a very large extent convenience taken to another level. By exploiting the extensive reach of mobile networks, the mobile industry has the opportunity to complement and extend remittance channels, make transferring money significantly more convenient and also bring many people into the formal banking system. With more than 15,000,000 mobile phone subscribers in Ghana, the potential market for these new services is significant. Mobile money presents certain advantages for Ghanaians without access to banks. Penetration of mobile services across the world is increasing rapidly. In 1990 there were just over 11m mobile phone users worldwide. Today, over 3 billion consumers own mobile phones. At the same time, the possibility to technically integrate mobile and financial services is becoming increasingly apparent. A recent survey conducted by Edgar Dunn & Company and the GSM Association (GSMA) predicts that, given an improved regulatory environment, in 2012 7% of the subscriber base in developed countries and 4% in developing countries will initiate at least one cross-border remittance. This equates to just over 248 million consumers in 2012 using mobile money transfer services. Financial access for the poor is still an issue in many developing countries. There are currently approximately only 0. 5 million bank branches globally with only 1. 4 million ATM's compared to over 3 billion mobile customers worldwide. The mobile device has the potential to extend access to financial services for the banked, but also for the under-served and unbanked parts of the population. This improved, financial access can be achieved by exploiting the extensive reach of mobile networks. Traditional remittance channels can be complemented and extended with mobile money transfer services. Thus making mobile money transfers significantly more convenient, bringing many remittances from informal channels into the formal system. Secondly it reduces the transaction cost of money transfers. Bank transfers and specialist remittance companies can be prohibitively expensive for small denomination transfers, limiting the ability of individual workers to distribute funds to a larger number of people and penalizing those sending small amounts. Retail premises and staff costs increase overheads, leading to high commissions, especially for remittances below ghc100. It drastically cuts down the cost of providing service to customers. A study carried out proved that there is a substantial cut in customer care cost. This results from the fact that mobile money transfer eliminates the need for costly call centers and frees up customer service help desk. In addition real-time information is provided to customers and employees. Using a mobile platform such as SMS fro simple task as payment reminders and funds transfer can reduce the burden on IT and personal resources. This has also been found to reduce cost and errors associated with paper-base operations. Significant reduction in operational costs means additional revenues can be invested in other areas of the business. Mobile technology can lower the cost of remittances as it removes the need for physical points of presence and ensures a timely and secure method of transaction. This concept of ‘mobile money' is extremely attractive to low income users in particular Mobile money transfer services can make remittances more affordable. Mobile technology lowers the cost of remittances as it removes the need for physical points of presence by banks and ensures a timely and secure method of transaction. This concept of ‘mobile money' is extremely attractive to low income users in particular. It reduces the transaction costs of financial services for the poor, especially those in rural areas where financial services seldom exist. Mobile money saves the cost of travel and time spent visiting the nearest town to access financial services. As noted in AudienceScapes research, mobile money provides people with a way to transfer money safely and keep (or even increase) their savings. From the customers’ perspective, mobile banking is relatively easy to use, and this is another advantage compared to traditional means of banking as well as electronic banking, given the fact that text messaging has become a common application of mobile phones. Thirdly mobile money transfers drive growth and development. Mobile money has the potential to create jobs directly through hiring in the mobile phone companies, partner banks and the more than 4,000 merchants involved in Ghana's mobile money system. Key partners in the provision of mobile money services include commercial banks, mobile phone operator's shops, distributor shops and accredited agents. Jobs may be created indirectly as mobile money contributes to growth in Ghana's business and trade. If deployed successfully, mobile money could help individuals harness funds outside the banking system and channel them into the formal financial sector, thus making it easier to gather funds for investments. Not surprisingly, the general manager of Mobile Money-MTN, Bruno Akpaka, sees many benefits for Ghana as it continues adopting this service. Akpaka believes mobile money will â€Å"help trade activities within the country and foster strong business partnerships. † â€Å"The creation of wide merchant footprints in places where traditional banks cannot go also contributes to bringing people into this new model of financial transactions,† said Akpaka. â€Å"MTN Mobile Money is bridging this existing huge gap between the unbanked and the financial sector. † Mobile-financial convergence creates socio-economic benefits. It is widely accepted, that increased access to mobile telephony in developing countries brings considerable benefits to the economies of the respective countries. It is estimated that an extra 10 mobile phones per 100 people in a typical developing country lead to an extra 0. 89 – 1. 210 percentage points of growth in GDP per person. In addition, remittances are an important engine for growth and development in developing countries. The World Bank estimates that reducing remittance commission charges by 2-5% could increase the flow of formal remittances by 50-70%, boosting local economies. Reducing the cost of sending each individual remittance would encourage the delivery of lower value remittances, at smaller values than today's average transfer of ghc200. Financial regulators have the opportunity to use the development of mobilefinancial convergence to achieve their aims: ? ? ? ? New services offered to consumers, i. e. mobile money transfer services (innovation) Cheaper prices through more efficient use of the mobile infrastructure (competition) Across all consumer groups (banked, under-banked, unbanked) Transition remittances from informal to formal remittance channels (more visibility of money flows) Both the mobile and the financial industry benefit from this opportunity to cooperate in new ways providing innovative services to an increased customer base. The challenges facing the market. Access Access to the facilities to receive money is often limited, particularly for the poorest people in more rural areas where the banking sector is under represented and a largely cash-based economy exists. There are currently approximately only 0. 5 million bank branches globally with only 1. 4 million ATM's compared to almost 2 billion mobile customers worldwide. Those who would benefit the most are therefore the least likely to benefit from remittances from migrant workers, locked out of their market through their social, economic and geographical position. Cost Bank transfers and specialist remittance companies are prohibitively expensive for small denomination transfers, limiting the ability of individual workers to distribute funds to a larger number of people and penalising the poor who can only afford to send small amounts. Retail premises and staff costs increase overheads, leading to a high fixed commission cost per remittance with industry revenues estimated at an average 15% per transaction, increasing to over 25% for remittances below ghc100. Handset operability There are a large number of different mobile phone devices and it is a big challenge for banks to offer mobile banking solution on any type of device. Some of these devices support Java ME and others support SIM Application Toolkit, a WAP browser, or only SMS. Initial interoperability issues however have been localized, with countries like Ghana using portals like R-World to enable the limitations of low end java based phones, while focus on areas such as South Africa have defaulted to the USSD as a basis of communication achievable with any phone. The desire for interoperability is largely dependent on the banks themselves, where installed applications (Java based or native) provide better security, are easier to use and allow development of more complex capabilities similar to those of internet banking while SMS can provide the basics but becomes difficult to operate with more complex transactions. There is a myth that there is a challenge of interoperability between mobile banking applications due to perceived lack of common technology standards for mobile banking. In practice it is too early in the service lifecycle for interoperability to be addressed within an individual country, as very few countries have more than one mobile banking service provider. In practice, banking interfaces are well defined and money movements between banks follow the IS0-8583 standard. As mobile banking matures, money movements between service providers will naturally adopt the same standards as in the banking world. Security Security of financial transactions, being executed from some remote location and transmission of financial information over the air, are the most complicated challenges that need to be addressed jointly by mobile application developers, wireless network service providers and the banks' IT departments. The following aspects need to be addressed to offer a secure infrastructure for financial transaction over wireless network: 1. Physical part of the hand-held device. If the bank is offering smart-card based security, the physical security of the device is more important. 2. Security of any thick-client application running on the device. In case the device is stolen, the hacker should require at least an ID/Password to access the application. 3. Authentication of the device with service provider before initiating a transaction. This would ensure that unauthorized devices are not connected to perform financial transactions. 4. User ID / Password authenticationof bank’s customer. 5. Encryptionof the data being transmitted over the air. 6. Encryption of the data that will be stored in device for later / off-line analysis by the customer. One-time password(OTPs) are the latest tool used by financial and banking service providers in the fight againstcyber fraud . Instead of relying on traditional memorized passwords, OTPs are requested by consumers each time they want to perform transactions using the online or mobile banking interface. When the request is received the password is sent to the consumer’s phone via SMS. The password is expired once it has been used or once its scheduled life-cycle has expired. Because of the concerns made explicit above, it is extremely important that SMS gateway providers can provide a decent quality of service for banks and financial institutions in regards to SMS services. Therefore, the provision of service level agreements (SLAs) is a requirement for this industry; it is necessary to give the bank customer delivery guarantees of all messages, as well as measurements on he speed of delivery, throughput, etc. SLAs give the service parameters in which a messaging solution is guaranteed to perform. Scalability & Reliability Another challenge for the CIOs and CTOs of the banks is to scale-up the mobile banking infrastructure to handle exponential growth of the customer base. With mobile banking, the customer may be sitting in any part of the world (true anytime, anywhere banking) and hence banks need to ensure that the systems are up and running in a true 24 x 7 fas hion. As customers will find mobile banking more and more useful, their expectations from the solution will increase. Banks unable to meet the performance and reliability expectations may lose customer confidence. There are systems such as Mobile Transaction Platform which allow quick and secure mobile enabling of various banking services. Recently in India there has been a phenomenal growth in the use of Mobile Banking applications, with leading banks adopting Mobile Transaction Platform and the Central Bank publishing guidelines for mobile banking operations. Application distribution Due to the nature of the connectivity between bank and its customers, it would be impractical to expect customers to regularly visit banks or connect to a web site for regular upgrade of their mobile banking application. It will be expected that the mobile application itself check the upgrades and updates and download necessary patches (so called â€Å"Over The Air† updates). However, there could be many issues to implement this approach such as upgrade / synchronization of other dependent components. Conclusion. For customers and businesses in the country, it is a unique platform to bring convenience in financial transactions to customers, an area which before this period had been beyond our domain and reach for those of us in Ghana and most of Africa. For the customer, its time and cost saving elements cannot be over emphasized and the earlier we adopt electronic ways of financial transactions, the better it will be for a whole society that would see a transformation, resulting from the ability to cut down on time lost accessing basic services like funds transfer amongst businesses and individuals.

Assignment Transport

Homework 1. The graph below shows the changes in blood pressure and velocity of blood flow as the blood travels from the heart to the leg and returns to the heart: [pic] (i) Compare the blood pressure in the artery with that in the vein. Suggest two reasons for the difference. (3 marks) (ii) Explain the importance of the low velocity of blood flow in the capillary. (2 marks) (iii) In the vein of the leg, the blood pressure is very low while the velocity of blood flow is quite high. Describe how such a high velocity of blood flow in the vein is maintained. 2 marks) (iv) Using the same x-axis given above, sketch a graph to show the change in the oxygen content of the blood as it passes through the blood vessels. (3 marks) 2. The photograph below shows the transverse section of a pig’s heart, which has a structure similar to that of the human heart. [pic] i) Which chamber of the heart, A or B, is responsible for sending out blood to all parts of the body except the lungs? Explain your choice. (3 marks) (ii) (1) Name valve X. (1 mark) (2) In a type of heart disorder, valve X cannot close properly.A man suffering from this disorder may faint easily when he performs vigorous exercise. How would you explain this? (4 marks) (iii) Vessel Y is an artery found in the heart wall. Explain why the risk of heart attack would be higher if fatty substances are deposited on the inner wall of vessel Y. (2 marks) 3. The diagram below shows part of the human circulatory system: [pic] (i) Explain why the lymph in vessel X of a person turns from clear to milky after he has eaten some barbecued pork. 3 marks) (ii) Describe how a continuous flow of lymph in vessel Y of the leg is maintained. (2 marks) (iii) For a patient suffering from a disease called elephantiasis, the lymph vessels in his leg are blocked by a kind of parasitic worm. The leg becomes greatly swollen due to the accumulation of tissue fluid. Explain why the tissue fluid accumulates. (2 marks) (iv) Structure Z may become enlarged when a person has a sore throat. Explain why structure Z is enlarged. (2 marks)

Critical analysis of a PR campaign

Abstract The value of the public relations campaign has become a topic of substantial debate. This essay assesses the role of the process and the value it has in today’s business world. With the evidence presented showing that there can be value found in a well-executed PR strategy, the Queensland 2009 project illustrates the pros and cons. This work will be of value to any researcher evaluating the nature of public relations. 1 Introduction Public relations and the capacity to effectively communicate a concept or idea to the general public has become a science in the modern world (Macnamara, 2010). The converse argument that some utilize is that companies should not have to create a campaign to sell a good product, has also been used to limited effect (Goeldner and Ritchie, 2003). The role of public relations (PR) campaigns in the business world has continued to gain prominence as increased technology allows companies to reach entirely new markets (Ryan, and Jones, 2011). This essay examines the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop an understanding of the strengths and detriments of the approach. Widely regarded as being one of the more effective PR campaigns in modern history, this example illustrates the power and impact that a well-considered strategy can have. 2 Public Relations Campaign2.1 BackgroundThe Tourism Australia website suggests that the Tourism Queensland 2009 â€Å"Best Job in the World† is one of the most successful public relations campaign in the world (Australia, 2014). Others cite the spectacle overshadowing the product in relation to this campaign (Macnamara, 2010). The Queensland campaign had a goal of developing an innovative method of promoting their destinations, while at the same time aligning market activity through all international markets (Simon, 2014). There was a need for the company to inspire a large population to become interested enough to try the associated services offered by the company. Specifically targeted at a adventuresome demographic, the campaign offered jobs in exotic regions to six lucky winners (Australia, 2014). Appealing directly to the exotic nature of the offered job by placing appealing phrases including ‘Clean the Pool and Collect the Fish’ to describe the duties invol ved in the jobs, served to stir the imagination of the target population (Sweeney, 2009). Adhering to a basic principle of tourism, that there must be a unique offering in order to stoke interest, the Queensland campaign offered a rare chance for employment in a desirable environment (Goeldner et al, 2010). It was noted that the caretaker option enticed tens of thousands of applicants to apply (Sweeney, 2009). Not only was there a widespread and positive response, the contest style of the application served to instil a sense of chance and rarity which increased stoked interest. Yet, others noted the increase in management cost that this process imposed on the business (Macnamara, 2010). This choice of presentation indicates that the campaign was successful due to the manner of enticement. Obstacles coupled with the psychological challenge represented by the remote nature of the experience created a novel opportunity that many individuals found appealing. By targeting the adventurers, the Queensland campaign provoked international interest (Sweeney, 2009). This supports the research assumption that a large population would be interested in this brand of employment. This broad appeal served to build an advertising platform that could be utilized to entice those that are not lucky enough to be chosen for the six positions advertised (Macnamara, 2010). Another factor that benefited the campaign was found in the way the campaign used word-of-mouth to become known. This manner of inexpensive advertisement cost very little, yet provided a wealth of contacts that offered further revenue potential.. The campaign also generated interest in the media, thus providing further opportunities for promotion (Sweeney, 2009). With another addition of low cost advertising, this evidence suggests that the benefit to the the scope of advertising and operations will very likely offset any adverse financial or social impacts. The Queensland campaign provided a story line that everyone around the world could watch with interest (Simon, 2014). Utilizing a simplistic approach that appealed to wide range of demographics, the campaign successfully communicated with their target audience.2.2 Key issuesA prize that most people wanted was at the heart of the Queensland PR campaign (Sweeney, 2009). The chance to obtain not just a free vacation, but a new life, a chance to walk the beaches and sit in the sun and get paid for it was impossibility for many people (Australia, 2014). The Sweeney (2009) evidence illustrates that the strategy was to stimulate interest in the campaign by speaking directly to t he dreamer in each person. This capacity to evoke a wish in the minds of the consumer seems to be equaled by the parallel interest espoused by the media and those that wish to actually vacation in the area. The Queensland campaign felt that it was of primary interest to evoke a global interest in their properties through the PR effort (Simon, 2014). By utilizing the form of competition to secure a ‘dream job’ the company offered an image that could be translated beyond the possible job, and into the realm of potential vacation. Utilizing a straightforward approach allowed for easy communication for every demographic (Sweeney, 2009). With five key areas including launch, application, and shortlisting and voting, application section and employment there was a comprehensive effort to maximize the exposure (Simon, 2014). Every stage of this campaign was focused on effectively communicating the message to the largest group at the least cost. By combining different incentives the campaign capitalized on free media coverage to accomplish their goals of worldwide exposure. Audience targeting plays a prominent role in any effective public relations campaign (Grunig, 2013). This facet of a campaign allows the marketing efforts to be directed at a specific group in order to make the most of the project. In this case, the target audience was deemed to be relevant to the industry through the placement of the ads foremost, as well as the language used in the ads (Sweeney, 2009). Phrases including words that conjured images of relaxation and relative ease attracted a large number of people interested in finding an exotic metho d of working, something that lay substantially outside the norm, idyllic. With attractive phrasing including options such as ‘feed the fish’ or clean the pool, there was a defined perception of tropical ease at work, which in turn served to spur continued interest in the campaign (Australia, 2014). This avenue generated great interest by the nature of the target population’s inherent inclinations. The evidence suggests that the short term goal of attracting a person that was looking for relaxing work, very close to the variety of vacations the company offered to consumers, offered the dual capacity of attracting possible customers as well as employees. Not only did this outreach to the target population succeed in drawing large numbers, this seems to illustrate that many of the respondents found vacation opportunities with the company, which in turn served to substantially boost the company’s revenue stream, brand and exposure during this period. There is a clear linkage between the message of seeking employees and the consistent message of selling packages to prospective consumers which is an integral component of a many successful PR campaigns (Biocca, 2013). The deft implementation of the Queensland campaign recognized the target audience, and better still, was able to reach this population utilizing attractive messaging (Biocca, 2013). Appealing to the very basic wants and needs of the prospective target market compelled many of the most unlikely people to apply for this job, which was a good element that generated interest. The single word emblazoned in ad â€Å"Explore† with the only requisite to report back was enough to spur a massive wave of interest across the adventure seekers of the world (Sweeney, 2009:1). The capacity to build a narrative, a form of contest around the employment message, served as a key element of the continued success of the project (Cutlip, 2013). The centre of the campaign was through building an instrument that served to inspire the imagination with questions including â€Å"could this be your dream?† (Sweeney, 2014:1). With the high technology facet of the campaign, the strategy to incorporate social media was a deemed a success by the media, winning recognition and awards, that served to drive associated attention to a frenzy (Australia, 2014). This suggests that the campaign set out to capitalize on the spectacle of the job hunt process in order to spread the word on the media front, which in turn spurred more applications. The contest style design of the application process allowed for a wide range of creativity that served to further appeal to the target populations, or those that wished to find something outside the ordinary (Biocca, 2013). This component allowed for a contest format, which offered inclusion in the sense that even those that could not win the job itself could take part. This form of advertising that contained different methods of appealing to consumers served to spread the word of the vacation opportunities to an entirely new population, serving the needs of the company at a minimal cost (Grunig, 2013). A key element that was fundamental to the success of the Queensland campaign rests in the capacity for any adventurous person, regardless of station, location, sex or limitation could apply (Australia, 2014). This element widened the range which meant that every person associated with the campaign had a visual of themselves on an exotic locale, doing a dream job. The ad made use of issues including elements of equality that commonly considered every participant â€Å"The PR element was the enormous coverage, online and offline, it generated and the direct engagement the campaign made with consumers.†(Sweeney, 2009:1). This statement illustrates the components came together from a well-planned strategy that resulted in the wide spread use of social media in the drive to spread the campaign to every possible perso n. Modern technology has greatly enhanced the capacity for a well-planned public relations strategy to reach the consumer for a minimal cost (Ryan et al, 2011). In the case of the Queensland campaign, the technological world served to benefit their advertising in critical methods, including the transmission of video clips and the availability of these ads to be shared among outlets including Facebook (Grunig, 2013). With the very first low cost ad that featured a web page that pointed the way to further information, the Queensland strategy capitalized on the need for low cost solutions that placed a value on the product and not the delivery, thereby keeping attention on the company. The attraction of the dream job fuelled a rapid rise of people that were aware of the campaign just from the efforts of the social media world (Macnamara, 2010). Further, once this group of consumers was connected to the parent company, online, there was every opportunity for further promotions targeting the same group. This suggests that even as the initial campaign grew,, some of the most valuable information was the long term consumer list that has the potential to fuel future sales for the company. Social media enables this message to reach a wide range of people across all spectrums in every nation on earth (Pomering, 2013). Another component that became a key component of the Queensland PR campaign success was the combination of social media, consumer interest and a contest including the acquisition of votes in order to not only stoke but sustain interest (Sweeney, 2012). Social media made this form of contest possible, with the dreamers fuelling the desire to see it happen if not to them then to someone they could relate to. Once again, the campaign appealed to the target market in a manner that they could relate to with a message that they could understand. This has served to provide Queensland with a sustained and widely popular brand that is associated with innovation and trying new concepts (Australia, 2014).2.3 EffectivenessThe Queensland PR campaign has been deemed successful and innovative by a wide variety of professionals and advertisers around the world (Pomering, 2013). The simple style, coupled with the psychological incentives combined to surpass company expectations. The implementation of low cost solution to high cost problems propelled this campaign forward. As evidence of their overall success, the Queensland Company claims the campaign has changed the face of global advertising in a positive manner (Australia, 2014). This point has a clear impact on the manner in which other modern operations are conducted. With numbers that are hard to dispute, the amount of interest generated by free media coverage alone provides a compelling appeal to the approach. 3 Conclusion This essay examined the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop a deeper appreciation of the benefits and detriments of the approach. The research illustrated that it was the simple, direct, novel and innovative approach the Queensland PR campaign that utilized the exotic locale and attractiveness of rare employment, alongside the simple principles of timing and effective communication to sustain the interest of entire global population. There was a direct a lasting outreach to a targeted market of adventurers using social media that resulted in a growing wave of interest that created media attention and further exposure. Building on this reaction was the contest application method that publicized the lucky winner, and continued to follow the person after the job. As a result of this strategy the company experienced free media coverage, a wide base for extended communication and an overall improvement of their brand image. Further, this able utilization of assets on hand was accomplished at a minimal cost with maximum effect. In the end the Queensland PR campaign of 2009 showcased what can happen when a company can tap into the dreams of a population, as well as the pocket book. References Australia, T. 2014. About the campaign – Best Jobs in the world – Campaigns – Tourism Australia. [Online] Available at: http://www.tourism.australia.com/campaigns/Global-Youth-about-the-campaign.aspx [Accessed: 7 Feb 2014]. Biocca, F. 2013. Television and Political Advertising. Hoboken: Taylor and Francis. Culbertson, H. M. and Ch?en, N. 1996. International public relations. Mahwah, N.J.: Erlbaum. Cutlip, S. M. 2013. Public relations history. Hillsdale, N.J.: Erlbaum. Goeldner, C. R. and Ritchie, J. R. B. 2010. Tourism. Hoboken, N.J.: Wiley. Grunig, J. E., Grunig, L. A. and Toth, E. L. 2013. The future of excellence in public relations and communication management. Mahwah, N.J.: Erlbaum. Macnamara, J. 2010. Public relations and the social: How practitioners are using, or abusing, social media. Asia Pacific Public Relations Journal, 11 (1), pp. 21–39. Pomering, A. 2013. Indigenous Identity in the Nation Brand: Tension and Inconsistency in a Nation’s Tourism Advertising Campaigns. Corporate Reputation Review, 16 (1), pp. 66–79. Ryan, D. and Jones, C. 2011. The best digital marketing campaigns in the world. London: Kogan Page. Smith, R. D. 2002. Strategic planning for public relations. Mahwah, N.J.: Lawrence Erlbaum Associates. Sweeney, M. 2009. ‘Best job in the world’ campaign storms Cannes Lions advertising awards. [online] Available at: http://www.theguardian.com/media/2009/jun/23/best-job-advertising-awards [Accessed: 7 Feb 2014]. Simon, R. 2014. Tourism Queensland ‘Best Job In The World’ Social Media campaign – Marketing Case Studies | UTalkMarketing. [online] Available at: http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=17349 [Accessed: 7 Feb 2014]. Critical analysis of a PR campaign Abstract The value of the public relations campaign has become a topic of substantial debate. This essay assesses the role of the process and the value it has in today’s business world. With the evidence presented showing that there can be value found in a well-executed PR strategy, the Queensland 2009 project illustrates the pros and cons. This work will be of value to any researcher evaluating the nature of public relations. 1 Introduction Public relations and the capacity to effectively communicate a concept or idea to the general public has become a veritable science in the modern world (Macnamara, 2010). The converse argument that some utilize is that companies should not have to create a campaign to sell a good product, has also been used to limited effect (Goeldner and Ritchie, 2003). The role of public relations campaigns, or PR, in the business world has continued to gain prominence as increased technology allows companies to reach entirely new markets (Ryan, and Jones, 2011). This essay examines the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop an understanding of the strengths and detriments of the approach. Widely regarded as being one of the more effective PR campaigns in modern memory, the exercise illustrated the power and impact that a well-considered strategy can have. 2 Public Relations Campaign2.1 BackgroundThe Tourism Australia website trumpets the Tourism Queensland 2009 â€Å"Best Job in the World† as one of the most successful public relations campaign in the world (Australia, T. 2014). Others cite the spectacle overshadowing the product in relation to this campaign (Macnamara, 2010). The Queensland campaign had a stated goal of developing an innovative method of promoting their destinations, while at the same time aligning market activity through all international markets (Utalkmarketing.com. 2014). Specifically targeted at a younger demographic the international Australian campaign offered a range of six out of the jobs in exotic regions to six lucky winners (Australia, 2014). Adhering to the basic principle of tourism, that there must be a unique offering in order to stoke interest, the Queensland campaign offered rare employment in an even rarer environment (Goeldner et al, 2010). Independent observers noted that the caretaker opti on enticed tens of thousands of applicants to apply (Sweney, 2009). Yet, others noted the uptick in management cost that this process imposed on the business (Macnamara, 2010). This choice of presentation indicates that the campaign was successful due to the rare manner of enticement, the unique obstacles coupled with the psychological challenge represented by the remote nature of the experience created a novel opportunity. By targeting a demographic that was suited for their associated assets, the Queensland provoked international interest across a wide swath of populations and cultures (Sweeney, 2009). This supports the researches assumption that a large population would be interested in this brand of employment. This broad appeal serves to build an advertising platform that can be utilized to entice those that are not lucky enough to be chosen for the six positions advertised (Macnamara, 2010). Another factor that benefited the campaign was found in the word of mouth that appealed to a large swath of employable and most often employed people. This manner of inexpensive advertisement cost very little, yet provided a wealth of contacts that offered further revenue potential which is vital when considering similar concerns. This appeal also generated such an exotic story to the media that the sizable addition of coverage was provided by outside sources (Sweeney, 2009). With another addition of low cost advertising, this evidence suggests that the capacity to increase the scope of advertising and operations will very likely offset any adverse impacts. With a sense of mystery and excitement the Queensland campaign provided a story line that everyone around the world could watch with interest (Utalkmarketing.com. 2014). Utilizing a simplistic approach that appealed to every demographic, the campaign successfully communicated with their target audience.2.2 Key issuesThe Queensland campaign felt that it was of primary interest to evoke a global interest in their properties through the PR effort (Utalkmarketing.com. 2014). By utilizing the form of competition to secure a ‘dream job’ the company offered an image that could be translated beyond the possible job, and into the realm of potential vaca tion. Utilizing a straightforward approach allowed for easy communication for every demographic (Sweeney, 2009). With positive exposure assured through the media interest in the contest, the continued stream of news and developments provided a demonstrative showcase for the entire regions assets (Sweeney, 2009). With five key areas including launch, application, shortlisting and voting, application section and employment there was a comprehensive effort to maximize the exposure (Utalkmarketing.com. 2014). Every stage of this campaign was focused on effectively communicating the message to the largest group at the least cost. By combining different incentives the campaign capitalized on free media coverage to accomplish their goals of worldwide exposure.2.3 EffectivenessThe Queensland PR campaign has been deemed an illustration of success and innovation by a wide variety of professionals and advertisers around the world (Pomering, 2013). The simple style, coupled with the psychological incentives combined to surpass company expectations. As evidence of their overall success, the Queensland Company claims the campaign has changed the face of global advertising in a positive manner (Australia, 2014). This point has a clear impact on the manner in which other modern operations are conducted. Wit h numbers that are hard to dispute, the amount of interest generated by free media coverage alone provides a compelling appeal to the approach. 3 Conclusion This essay examined the Tourism Queensland promotion of the Great Barrier Reef in 2009 in an effort to develop a deeper appreciation of the benefits and detriments of the approach. This research illustrated that it was the simple, direct, novel and innovative approach the Queensland PR campaign that utilized the xotic locale and attractiveness of rare employment, alongside the simple principles of timing and effective communication to sustain the interest of entire global population. As a result of this strategy the company experienced free media coverage, a wide base for extended communication and an overall improvement of their brand image. Further, this able utilization of assets on hand was accomplished at a minimal cost with maximum effect. In the end the Queensland PR campaign of 2009 showcased what can happen when a company can tap into the dreams of a population, as well as the pocket book. References Australia, T. 2014. About the campaign – Best Jobs in the world – Campaigns – Tourism Australia. [Online] Available at: http://www.tourism.australia.com/campaigns/Global-Youth-about-the-campaign.aspx [Accessed: 7 Feb 2014]. Goeldner, C. R. and Ritchie, J. R. B. 2010. Tourism. Hoboken, N.J.: Wiley. Macnamara, J. 2010. Public relations and the social: How practitioners are using, or abusing, social media. Asia Pacific Public Relations Journal, 11 (1), pp. 21–39. Pomering, A. 2013. Indigenous Identity in the Nation Brand: Tension and Inconsistency in a Nation’s Tourism Advertising Campaigns. Corporate Reputation Review, 16 (1), pp. 66–79. Ryan, D. and Jones, C. 2011. The best digital marketing campaigns in the world. London: Kogan Page. Sweney, M. 2009. ‘Best job in the world’ campaign storms Cannes Lions advertising awards. [online] Available at: http://www.theguardian.com/media/2009/jun/23/best-job-advertising-awards [Accessed: 7 Feb 2014]. Utalkmarketing.com. 2014. Tourism Queensland ‘Best Job In The World’ Social Media campaign – Marketing Case Studies | UTalkMarketing. [online] Available at: http://www.utalkmarketing.com/Pages/Article.aspx?ArticleID=17349 [Accessed: 7 Feb 2014].

Week 4 paper 07012008 Essay Example | Topics and Well Written Essays - 500 words

Week 4 paper 07012008 - Essay Example he users of financial and managerial information like balance sheets, income and expenditure accounts, cash flows and other accounting information can therefore be divided into two groups, internal users of accounting information and external users of accounting information. Managerial accounting information is historical or forecasted information that is collected to help in managing and planning business strategies. (Warren, C., Reeve, J. & Fess, P., 2004) This information is used by a company’s managers and employees etc. Accounting information is used by every member within an organization for many reasons. These users can be from higher or the lower levels of management. Internal users of accounting information could use accounting information for a variety of reasons. Firstly, this information can be used to analyze previous year’s performance. This performance would help them in business decisions in future. A company could also use this information to calculate various ratios that will help it determine is profitability and liquidity. Employees could use this information before demanding for wage increase. Largely, all business decision making is based upon such information. Owners of the company can use this information to see whe ther their retained profits are enough to cover up for a planned investment in future. Financial accounting information is information that is collected for groups who are not a part of the organization. These groups include shareholders, investors, government agencies, creditors, customers, suppliers and of course, the general public. (Warren, C., Reeve, J. & Fess, P., 2004) Shareholders will use a firm’s accounting information to determine their current or future share values. Investors would use accounting information to help decide whether or not they want to invest in particular company. They would use accounting information to calculate different ratios that will help them in deciding where to invest. Government

Play review Essay Example | Topics and Well Written Essays - 500 words - 7

Play review - Essay Example The change of setting was highly enlightening as it demonstrated the great universality of Shakespeare’s works. The particular choice of the 1920s seems to be motivated both out of particular elements in the play that fit well with this time period, as well as the time period’s reputation as a time of excitement during the prohibition era. In terms of specific elements one considers that alcohol is implemented in a variety of scenes within the play. For instance, Toby and Andrew are regularly drunk and this motivates some of the action in the drama. The nature of the adaptation, however, didn’t play as large a factor as one might assume. To an extent it seems that this has to do with the nature of the production. Rather than being a full-scale theatrical production this play was more of a one-off reading. In these regards there were minimal sets. In terms of staging there were a variety of non-descript backdrops and the requisite bar that identified the play as o ccurring in the 1920s. The costumes, however, were directly influenced by the period; the men were dressed in Chicago-gangster like attire, while the women were replete in flapper wear. In terms of lighting elements there were minimal notable occurrences. There was a general stage light and a spotlight that was implemented for juxtaposition in a variety of scenes. Perhaps more significant at times was less the action occurring on the stage than the fact that it occurred within the specific playhouse. The Coconut Grove Playhouse has been in existence since the 1920s – the same period the play was set – and this gave the play a sort of vintage ambience that heightened the plot. In terms of acting it was clearly discernable that the production was not as extensive as other plays. While many of the actors were engaging, to a large extent their interactions lacked the unconscious and free-flowing intensity that is more indicative of productions where the

Gangs in Canada Essay Example | Topics and Well Written Essays - 1000 words

Gangs in Canada - Essay Example Further, Carrington presents an analysis of data that suggests that gang participation and indeed, group participation in crime if relatively low in Canada. One of the critique's that will be raised in relation to Carrington's argument, is that he does not take into consideration the relatively low amount of gun crime in Canada. Therefore, the hypothesis that will be pursued, will ask, is there a correlation or causal relationship between (a) strict gun laws and little gun manufacturing, (b) a low incidence of violent gun crime, and finally, (c) the relatively low-incidence of gang crime in Canada? Carrington establishes a number of important conclusions in his study titled: â€Å"Group crime in Canada† (2002), is that relative to the past and relative to other geographical locations, gang-related crime is low in Canada. Before addressing how he approaches the causes of gang and group crime, some remarks on the methodology and data used by Carrington. One of the more important methodological concerns, regards where the data comes from that leads Carrington to the conclusions that he makes. The data collection for Carrington's analysis, comes from the UCR2 data-set which is compiled by the Canadian Centre for Justice Statistics [Carrington, 2002]. ... Carrington points out that the total amount of possible crimes that his sample set covers, is actually only â€Å"14 percent† [Carrington, 2002] of the total crimes. Further, and as he notes in the end-notes, the sample is of course, only the crimes for which an allegation or a conviction was made [Carrington, 2002]. In other words, he is acknowledging there is a limitation with regard to focusing only on convictions, and therefore, also includes allegations, the author is acknowledging that this is not capturing the entire picture. Unquestionably, the crime that goes undetected is not captured in Carrington's data, and this is one of the problems that he openly acknowledges. Further, Carrington also points out that there is a limitation because the data only amounts to 14 percent of the total crimes that have occurred between 1992 and 1999. Among the 21 categories of crime that Carrington presents, he points out that â€Å"24 percent of offenders in the present sample offend ed with identified accomplices† [Carrington, 2002]. Further, this is not only a low number in contrast to the total amount of data collected in the 21 categories of crime, it is also a number that is low in relation to past statistics but also very different across geographical divides. The general areas examined, include Gender, Age, type of Crime, which includes how â€Å"serious† [Carrington, 2002] , and finally, the â€Å"degree of harm† [Carrington, 2002] caused by the crime. As Carrington points out, the degree of harm is actually the determining factor for how â€Å"serious† the crime is. Which is why it is being mentioned here as a sub-group or sub-category of information that is presented by Carrington. As mentioned in the introduction, one of the short-comings of Carrington's

Knowledge Encounters Essay Example | Topics and Well Written Essays - 1250 words

Knowledge Encounters - Essay Example Majority of scholars working on post-colonial effects in diverse fields like history, literature, geography, anthropology, and other sources of knowledge have led to complications when comprehending encounters and their socio-politics as a moment of hegemonic and totalizing dominance of culture and knowledge production. Rather, they make it out to be more variable, difficult, and nuanced moment, as well as space, of encounter as Kant would put it (Durkheim & Fields 10). However, according to Cruikshank, the encounter and its aftermath is about how our relations are structured and how man constructs knowledge about his physical surroundings. After European accounts following their encounters with landscapes supersede the accounts of the natives, travel and scientific discourses took up, position as the fundamental means through which northwestern geography could be understood (Cruikshank 88). For the people who were indigenous to the St. Elias Mountains, the glaciers were considered t o be permanent boundaries that separated the static landscape from the humans. In their case, they were moving structures that they endowed with the sense of hearing, taste, and smelling. However, the native accounts should not be valued as historically fixed or as the truth that needs to be examined and discovered by scholars or explorers (Cruikshank 89). Rather, the native accounts about sentient glaciers show the fact that nature and man mutually make, as well as maintain, knowledge of a world that is habitable. Cruikshank is careful in asserting that glaciers must not be reduced to metaphors or scientific data (Cruikshank 108). Glaciers in their forcefulness, unpredictability, complexity, and changeability give a model for cultural history and knowledge production. The author makes her argument in a way that pays careful attention to representative politics, which is made difficult by the fact that she is using oral testimony in her work, while also discussing the representative difficulties of nature. She discusses in her book the account, in glaciers given by the natives, an examination of accounts by western explorers, and the US. In addition, she discusses a critical look at the nature of the glacier as part of the border between Canada and the US, and mapping’s role in the context of nationalism (Cruikshank 115). By giving a history of the Alaskan Gulf region and juxtaposing it with historical accounts from Europe about their ice age and histories from Tlingit, the glaciers became social spaces where people produce knowledge, rather than discover it. Oral accounts also allow the ability to examine the relationship between culture and nature, as well as how knowledge was constructed according to their cultures. Glaciers as used by Cruikshank aid in the examination of how glaciers are depicted and how social and natural knowledge is entangled. In the latter Ice Age period, social upheaval and geophysical changes in the mountains coincided (Cruiks hank 120). The visitors from Europe came with conceptions about nature as a spiritual and sublime resource for the progress of man. To them, glaciers were inanimate features that needed to be measured and

CS 5 Skype Analysis Essay Example | Topics and Well Written Essays - 1250 words

CS 5 Skype Analysis - Essay Example These include: the balancing feedback loop and the reinforcing feedback loop. The balancing loop makes effort to shift the manner things are (present state) to an objective or goal (preferred state) by use of whatever that can be done or used (Some course of action) to attain the goal by the company. The balancing loop is one of the two essential system structures by Skype. This feedback loop is an embodiment of any condition where there is an objective and course of action it is implemented to attain that specific goal. For instance, if one makes a decision to enhance the sales by say 15%, he or she has merely established a balancing loop; same to one who makes a decision to create a new product or service (Bellinger, 2004c). This can be illustrated by the balancing loop diagram below; Source: (Bellinger, 2004b) The preferred state relates with the present condition to create a gap. The preferred condition is taken as fixed or constant in this perception. The gap produced by the ran ge between the preferred condition and the present state is actually inspired for action, and the bigger the gap the higher the tendency to result into an action. The course of action considered contributes to the present condition. The present condition deducts from the gap, therefore minimizing it. ... The feedback loop stresses on entirety as opposed to sections or divisions. It also does stress on the circular feedback as opposed to linear foundation and outcome. Besides, it has a unique terminology that defines the behavior of systems such as the feedback that regulates change and fosters a system to uphold stability. Effective Strategies That Might be used in This Feedback by Skype To efficiently make use of this balancing loop, Skype must ascertain that there is an explicit well comprehended and accepted description of the preferred condition in the company system structure. If the employees are not aware of the final goal they are trying to get then any course of action can lead them somewhere. The company must also see to it that there is an objective or goal as probable description of the current condition. It is the connection amidst the preferred state and the present state that creates the foundation for planning and corresponding course of action. In case the planning i s faulted there is an excellent opportunity the consequent course of action might be irrelevant to shift the present state to the preferred state (Bellinger, 2004a). Last but not least, since the course of action is reinforced by the magnitude of the gap there is a normal behavior for the degree of action to decrease as the current condition looms towards the preferred state. This behavior accounts for the reason that as majority of the projects by Skype come to a finishing point it tends to be more and more complicated to create development towards the end. To surmount this tendency, the inspiration for action must emanate from some point apart from the gap. In connection to the completion of the project the

Consumer Behaviour Assignment Example | Topics and Well Written Essays - 2750 words

Consumer Behaviour - Assignment Example This paper will be focused on the marketing practices of the Lloyd’s TSB bank in its endeavours to retain its customers. Lloyd’s TSB is a retail bank that is based in the United Kingdom. It was established in 1995 by the merger of Lloyd’s bank and the TSB group. Lloyd’s bank was originally founded in Birmingham in 1765 while the TSB group, a rival bank, was formed in 1810. The marketing mix of Lloyd’s TSB has seen it realise admirable profits through the years. The marketing mix elements, also known as the 4p’s, are price, place, product and promotion. In simple terms, a product includes all features as well as goods and related services that a business offers to its clients. The product is the most crucial component in the marketing mix. This is because products are the market expression of the manufacturer’s productive capabilities. Products determine a producer’s capacity to link with customers. A product policy or strategy is of enormous significance to a corporation; product decisions dictate the scope and direction of industry activity (Singh, 2011). Additionally, market indicators such as profits, sales, image and market share are also dependent on products. The products of companies also influence other components of the marketing mix. Therefore, without proper product policy, a corporation cannot pursue further elements of the marketing mix. With the rapid advancement of technology, a banking company has no choice but to advance as well in order to satisfy the desires of its clients and remain competitive. The Lloyd’s TSB group boasts a diverse array of services and products that cater for a large clientele. The banking options available to its customers include the phone bank as well as internet banking. Customers can also text financial information from a mobile phone and make use of cash point

Property Essay Example | Topics and Well Written Essays - 5000 words

Property - Essay Example It is in this scenario that the concept of property development & management comes into the picture, which provides the developer with a rigid framework for the effective development of a property. The present report will evaluate the viability of developing a small office site in a suburban London town location. All along, the report will concentrate on the information gathered on the property and will attempt to assess the viability of developing the property based on a series of valuations, funding proposals and elevations of the completed scheme. The report will initially consider, outline and assess the various important factors that will influence the decision to build and develop the property. The report therefore, would emphasize on planning the development of the property in the context of urban development, construction, quantity surveying, and design & property development. The report would then list out all the factors governing the development of the small office site and would proceed with discussing the development appraisal that was initiated as a major constituent of the property development scheme and will also model the cash flow involved. Therefore, the report would evaluate the viability of the small office site property development proposal on the whole. FACTORS AFFECTING THE DEVELOPMENT OF THE PROPERTY The concept of property development especially with regards to commercial spaces has been a subject of constant debate and a plethora of literature is available in this regard. Among the literature available, major topics of discussion have been focusing on evaluating commercial property sites on the basis of nearness to the target customer base & urban centres, location of transport facilities, the government legislation and the political situation etc. The current section will aim to outline the basic set of factors that were currently prevalent at the small office cite in suburban London.The first and the foremost factor that influenced the development of the small office site were the availability of the land, and the presence of other critical facilities. Even though the land was available, it was important to assess whether the quality of the soil was good enough for construction purposes. A civil engineer who conducted surveys of the land and certified that the proposed site was suitable evaluated the land. In addition it was also important to determine the nearness of the property to hotels and cafeterias for the purposes of the employees who would be working in the office site. It was additionally important to determine the availability of drinking water in the area. Fortunately, the area was quite populated and as such, both these needs were not a problem at all. The area was abundant with hotels and the local water department ensured a constant supply of clean drinking water. Thus, the prime concern under the property development scheme was to assess the proposed site for its physical suitability for development.The next major consideration under this was to dig into the legal restrictions of the area. This was important as certain areas had a different pattern of construction norms and adhering to the law of the land was extremely important. For this, the help

Feasibility Analysis For Establishing A Teen Mom Residential Facility Essay

Feasibility Analysis For Establishing A Teen Mom Residential Facility - Essay Example Especially in light of the welfare reform rules which require that all minors reside in supervised settings as a criterion for the receipt of Temporary Assistance for Needy Families (TANF), these facilities prove to be a viable source for such supervision. Despite this, very little is known about these facilities. To date, there has been a minimal set of empirical studies to indicate their efficacy. As such, this study set out to examine the feasibility of such an implementation by examining seven facilities throughout the United States. This study aims to (1) document the implementation of residential facilities for teenage mother and (2) explore the feasibility of implementing such a facility. This study examines seven residential facilities for teenage mothers within the United States. Since the aim of this study was to asses the feasibility of establishing such a facility, our emphasis lied on programs with the highest potential for inclusion. In conducting the research, the researcher initiated numerous telephone interviews with various employees within the study facilities. The inquiry focused on the following areas: Management. The study facilities were managed utilizing both a networked management topology and an independent management topology. Four of the study facilities were networked and the remaining three were independent facilities. The networked facilities were essentially multi-site facilities operating under a unified management body while the independent facilities were single-site facilities. By virtue of the varying topologies, the managerial structures as well as the size of these facilities were inherently different. Funding Sources. The study facilities were predominantly funded through grants from a variety of governmental funding sources. In fact, these funding sources account for over 70% of the funding necessary for these facilities is garnered from private donations and other fundraising efforts. Eligibility Rules. The fundamental requirements involved specific guidelines with regards to age, pregnancy and motherhood status and the qualification for state-subsidized programs. In general, the programs accepted residents as young as 13 years of age and as old 29 years old. Services Provided. All of the facilities provided a general set of core services. These services include housing, supervision and structure, case management and parenting and life skills. Staffing and Costs The range of monthly per family expenditure ranged from approximately $1,100-$8,500. The lion's share of this cost was realized in the costs associated with the staffing needs and the direct supervision of the residents. In fact benefits and compensation accounted for as much as 70% of the program fee. Within these programs there was intensive supervision which mandated an allocation of staff members who are in direct contact with the residents for a substantial part of the day. The remaining costs were those associated with the provision of housing. CHAPTER I: DEFINITION OF THE

Outcomes of the Revolution Essay Example for Free

Outcomes of the Revolution Essay Concord and Lexington The British secretary of state requested an army go to Concord to capture colonist supplies and arrest prevalent leaders. However, the colonists were alerted and met the British in Lexington, where ‘the shot heard around the world’ was fired, sparking a furious gunfire battle. The British then moved onto Concord, but the leaders they were meant to capture had already fled. Also, the colonists rallied there and forced the British to alter their return route to Boston, making their trip heavy with casualties. This sparked the physical battle portion of the war, and led to the American’s first gunfire encounter with their enemy. It also brought the colonists together for this big encounter, and though they suffered casualties, allowed them the small victories of not only firing upon the British, but causing them more casualties than their own troops. Fort Ticonderoga The British planned for General Burgoyne to lead his men South from Canada. In doing so, he captured Fort Ticonderoga and then continued south. This capture gave the British’s plan to isolate New England the firm start it  needed and kept them on plan, though ultimately, the plan turned into a British surrender. Second Continental Congress The Second Continental Congress met to determine if indeed the war had broken out and how the colonists would handle it. They wanted to show they were acting as an independent country without using that term (independent). This was the first major step for the Americans, towards the direction of complete independence from the British Crown. They recognized and supported the war, appointed a general, and offered the Olive Branch Petition to the King, who ignored it. Bunker Hill The British sent troops to capture the colonists’ cannons on Breed’s Hill, which led to the first massive battle of the Revolution. Though the colonists retreated, they had a fatal impact on the British army, causing large amounts of casualties while taking only small numbers of deaths themselves. The Battle of Bunker Hill brought many more colonists to the forefront of the battle, fighting against the British. But, it also made the British realize that the number of colonists were a part of the rebellion, and ultimately turned the rebellion into the revolution, which had much deadlier consequences. Quebec The British took the city from the French and built a stronghold (1759). This battle was the first major American defeat during the war (1775). Two armies attacked Quebec only to be riddled with casualties and death. Many Americans were lost while the British suffered only few issues. This boosted the British armies’ morale and gave them a strong fort to hold supplies and men. It also stopped the Americans from trying to pull the Canadians further into the war, something that played to the British’s benefit. Lake Champlain Fresh off the success of holding Quebec, British forces made way towards Fort Ticonderoga by way of Lake Champlain. Benedict Arnold and his forces met them on the water, and though there was not a victory, the colonists were able to hold them off until a snow storm forced the British back in order to be safe of the weather (History of American Wars, n.d.). This was considered the first naval battle of the war. Trenton George Washington led his men across the Delaware River to capture Trenton, NJ from a small band of Hessians. Though the town really held no strategic importance, it helped boost the men’s morale and kept the Revolutionaries on track. Saratoga The Battle of Saratoga happened in close succession of the capture of Fort Ticonderoga. As General Burgoyne’s soldiers continued with their plan and neared the Hudson River, they were slowed due to various issues and the Continental Army caught them. Ultimately, the British were forced to surrender. The success of this battle led the Americans to realize they could indeed fight and win against the British if they could face them in smaller numbers. This also allowed the French, who had not wanted to step in to help the Americans at this point, see that the battle may not be a losing one. Valley Forge There was no battle at Valley Forge. In fact, it was here the American army went in its most severe of states. They were exhausted, hungry, malnourished and lacked any morale to keep going. But after a matter of months, food eventually came and the troops rallied. This was a huge turning point in the war. Had the troops not recovered and moved on, it is very plausible that the colonists, missing a key general (Washington) and many men, would have ultimately failed in their battle against the British. Cowpens With the British winning battles ibn the South, General Greene took the initiative to divide and conquer the British army in a battle near Cowpens. He used a tactic the British did not recognize and which ultimately cost the redcoats many men. This battle caused another massive blow to the British’s numbers, while boosting morale and skill tactics for the Americans. Yorktown General Cornwallis was ultimately forced to move his men up north to wait for replacements, due to malnourishment and fatigue. Washington, seeing his chance, pursued the weakened army and with help from the French navy, defeated the huge army and forced the British’s surrender. This was considered the final major battle of the Revolutionary War. The crown recognized defeat after Cornwallis’s surrender and ultimately surrender its own fight. Part 2 Complete the grid by describing the effects of the Revolution on each group. Group Role, if any, played in the Revolution Effect of the Revolution on the group Political, economic, or social effects of the war on the group Men colonists The man played the primary role within the Revolution. The fought the political and physical battles, and carried almost all authority within the colonies, militias and political parties. The group certainly was brought together from various religious and cultural backgrounds because of the Revolution. The collaborative efforts of the many nationalities brought forth a change in the colonists. As noted, the wars brought them together and they began to finally see themselves as a new Nation and impacted by their own democracy Women colonists As the British acted to hold onto power, the women colonists began to play a major role. One of their most memorable parts was played when laws regarding tea were changed and the British required only certain merchants to sell. The women stepped forward and boycotted the imported tea. They also played key roles as cooks, nurses and seamstresses for the many soldiers. The Revolution brought out the strength in many women, and drove them to support their men, their freedom and their new country. Many stepped forward to take on tasks and lead their own small revolutions of the British, but also a few even went as far as to join the military under false names and identities in an effort to help the men protect this new land. The Revolution opened many doors for women, though it still did not put them at equal marks with men. Though they were granted more power within their own household, the expectations of raising proper children, education and political silence were expected. It wasn’t until years later that the new States even considered allowing women to have more authority, become land owners, and explore their right to vote. Black slaves and freed Blacks Blacks, both freed and enslaved, fought on both sides, though apparently the British were more open to their precise than the colonists. But their  numbers were small in comparison to the whites. The Revolution cause so much chaos many salves fled their owners. It also sparked the talk of abolishing slavery and slowly states began to recognize freed slaves and move to legally outlaw the importation of slavery. As the more slaves were freed or fled, they created communities and built up their own churches, internal politics and educational systems. Native Americans No impacting role to either sides The Revolution unfortunately increased the impact the colonists had on the Native Americans. They continued to be pushed out of their lands and killed, by way of battle or disease The Native Americans were decreased by significant percentages and completely pushed from their lands. They had little to no power over the changes and were eventually wrangled into small protected areas, which were fractions of the size of what they had prior to the colonists arriving Cite and reference all sourced material consistent with APA guidelines. References: History of American Wars. Battles of the Revolutionary War. (n.d.) Retrieved January 24, 2015. http://www.history-of-american-wars.com/battles-of-the-revolutionary-war.html

Examining Evidence Of Climate Change Environmental Sciences Essay

Examining Evidence Of Climate Change Environmental Sciences Essay The definition of climate change is the change in global climate over time due to Natural and human influences. The main natural influence is the Greenhouse effect. Some scientists have come to the conclusion that the world is experiencing climate change, carbon dioxide in the atmosphere is rising, the polar icecaps are melting and sea levels are rising. Health issues connected to climate change include Water, food and vector borne diseases, Respiratory disease, Solar radiation, Heat waves and flooding. Vector borne diseases such as Malaria and Dengue fever have increased due to climate change since 1975. Malaria is extremely sensitive to climate change, as malaria is common in warmer areas of the planet such as Africa and is sensitive to temperature changes, many studies have come to the conclusion that climate change is responsible for Vector borne disease spreading to cooler areas, the disease used to be rare in cooler areas of the world. Variations in solar radiation are thought to effect climate change by causing the earth to get warmer due to an increase in sunspots. Radiation will be increased due to cooling of the stratosphere which increases the effect of ozone depleting gases, also climate change alters cloud formation which can allow more radiation to the earths surface, and higher temperatures results in people spending more time outside increasing exposure to solar radiation. (IPCC, 2010). Heat waves have led to many deaths particularly in the elderly especially if they suffer from other health problems as well as they cannot cope with changing temperature extremes. Heat waves also cause dehydration from loss of salt and fluid due to sweating which in turn can result in coronary thrombosis due to high blood concentration. Flooding is due to the rise in sea and river levels and more intense rainfall, there are many consequences that come from this which are loss of homes and personal belongings, productivity loss for businesses, effects on tourism, farming, interruption to Gas and electricity supplies connected to electricity loss is disruption to communication ie TV, telephones, radios and the internet. (Architecture.com, 2010). Vector borne diseases such as Malaria and Dengue fever have increased due to climate change since 1975. Malaria is extremely sensitive to climate change and warmer temperatures support disease transmission resulting in a spread of the disease to cooler areas. Warming Temperature coupled with air pollution can lead to increased chances of respiratory disease such as COPD, asthma and bronchitis. There is a lot of evidence to suggest climate change is having an impact on aeroallergens, mould spores and pollen activity which is directly linked to asthma. The greenhouse effect occurs when gases in the atmosphere mainly carbon dioxide, nitrous oxide and methane trap energy from the sun and keeps the planet at a range of temperatures to sustain Human life, without this effect the earth would be 60F colder. Manmade greenhouse effect happens when fossil fuels are burnt greenhouse gases escape into the atmosphere and enhance the natural effects. Burning fossil fuels also increases the concentration of carbon dioxide and many scientists believe this is responsible for global warming. (Weatherquestions.com, 2010) Scientists have predicted that rising sea levels due to melting ice sheets will push up sea levels by a metre by 2100. This occurrence happens because of thermal expansion, in simple terms as sea water warms its density decreases and volume increases, the ice melts quicker than the snowfall is being replaced resulting in rising sea levels. The impact of this is flooding in low lying coastal areas affecting 10% of the worlds population. Projections of global sea level rise by the IPCC in 2001 ranged from 9 to 88 cm by 2100. (Science Daily, 2009) A Large percentage of scientists however have come to the conclusion that global warming does not exist, they believe that there is not enough evidence to conclude that CO2 realised into the atmosphere by man is causing the so called greenhouse effect 17,000 scientists have signed a petition to this affect. (Captitalism Magazine, 2001). At the UN Climate summit in Copenhagen governments are attempting to reduce greenhouse gas emissions and stop human induced climate change with a new global agreement, the scientists who disagree have come up with ten reasons why we are not experiencing climate change. Reliable sources of temperature data show no global warming trend, as all global warming predictions are done using a computer model not historical data. It has been found by instruments that the earth is warming up but the instruments do not show true values as the readings are taken in urban areas and because of the urban heat island effect where an urban area is warmer than the surrounding rural areas the readings will not be correct. And some areas of the world dont even have access to instruments so overall the readings are subject to large errors. Since 1998 records show from using satellite predictions there no significant warming. The earth was found to be warmer in the recent past, where temperatures in Europe were higher than they are now, and the arctic was warmer in 1930 than it is today. Computer models have been found to be unreliable because they cannot model all the variables that can affect the weather such variables being, influence of clouds, distribution of water vapour and warm seawaters impact on ice shelves. Computer models predict atmospheric behaviour but the measurements are showing the opposite so the computer models are wrong or the measurements are somehow incorrect. The sun is now thought to be responsible for climate change due to its changing output and solar wind. CO2 rises that presumably occur before temperature rises is believed to be not the case in fact the CO2 rise happens after the temperature change suggesting that warmer temperature increases the gas escape from the oceans. The use of satellites to establish weather trends was only started in the 1970s so measurements where not very accurate before that time, a lot of effects such as Hurricanes and the extent of arctic ice would therefore be observed only when they could be seen. The use of satellites therefore is so short that any claims of significant increase in Hurricanes getting stronger or arctic ice sheets reducing cannot really be justified. Water vapour is the main natural greenhouse gas that keeps the earths surface warm it is responsible for 98% of all warming so any rise in CO2 or methane would have a relatively small impact, and distribution of water vapour can occur in many different ways so its rise does not necessarily increase warming. In conclusion some groups of scientists are sceptical about climate change and have some very plausible arguments against it but each and every argument can be answered by the scientists who believe it is occurring, so therefore it may come down to personal opinion until a time when there is concrete evidence for or against climate change. (BBC News, 2009). As reliable data collection methods are relatively new accurate judgements are difficult to make on data over 30 years old.

The purpose of the management team

The purpose of the management team The management are the people who guide the team in a right path wherein all together working for the same goal of success. They have to work together with Sincerity, Unity, Courage, Communication, Enthusiasm, Strengths, and Secrets of the company to form the ultimate chain of SUCCESS. The manager who runs the team should have proper interaction with each and every team member with proper updates and feedbacks. Also have to take active participation whatever happens within the team and team members. Since the manager knows about each and every member of his team, has to check with the daily metrics where that particular team member is lacking behind and has to make sure that the person has been well trained, again have to check for the daily metrics to give the feedback. Also have to sympathise and empathise with the person having any personal issues as well. Every individual team player also has to develop knowledge, confidence, time management and sincerity to be a part in the grow th of the company. According to the Mintzbergs managerial roles manager should have quality of leader by motivation and activation of subordinates for staffing and for associated duties. Manager have to monitor various activity and to receive wide range of special information to develop the organization. (Buchanan and Huczynski, 2004, p495). Management also have to face the risk factor in all aspects, regarding their own team members issues and also from the competitor perspective. The management has to take a right decision when taking any risk which should not affect the growth of the company and also have to see the financial criteria as well. If any risk factor is taken it has to be handled in a way that the company overcomes that crisis as earlier as possible with success in taking that risk. The whole team has to work together with proper interaction and dedication to make the risk as a success. Each team player has to be committed with their own work, so all team members work together of common commitment. By virtue of his interpersonal contacts, both with his subordinates and with his network of contacts, the manager emerges as the nerve centre of his organizational unit. He may not know everything, but he typically knows more than any member of his staff Mintzberg (1975). There are a wide range of theories which can be implemented to improve the growth of a particular concern. And these are the two theories which I experienced in the concern which I worked for. 1. Maslow`s theory. 2. Goal Theory. 3. McClellands Theory of motivation. Maslow`s Hierarchy of needs theory: One of the most widely mentioned theories of motivation is the hierarchy of needs theory put forth by psychologist Abraham Maslow in 1940-50s USA, and the Hierarchy of Needs theory remains valid today for understanding human motivation, management training, and personal development. Indeed, Maslows ideas surrounding the Hierarchy of Needs concerning the responsibility of employers to provide a workplace environment that encourages and enables employees to fulfil their own unique potential (self-actualization) are today more relevant than ever. Self-actualization- personal growth and fulfilment personal growth and fulfilment Esteem needs- achievement, status, responsibility, reputation achievement, status, responsibility, reputation Biological and Physiological needs- basic life needs (air, food, drink, shelter, warmth, sex, sleep, etc). basic life needs air, food, drink, shelter, warmth, sex, sleep, etc. Safety needs- protection, security, order, law, limits, stability, etc. protection, security, order, law, limits, stability, etc. Belongingness and Love needs- family, affection, relationships, work group, etc. family, affection, relationships, work group, etc. Maslows (second edition 1970) I worked for an MNC in India named CSS (Cybernet Slash Suppport) is a call centre in which we give technical support for the customers calling from US and UK regarding the installation of networking devices like modems, router, cameras, adapters etc. In my company the basic need was a graduate with little bit of computer background who knows to speak English with neutral accent. Since I had their requirement I got selected and was put under a team. For the first time I worked with a team with people having little bit of experience and knowledge whereas I was a fresher. So as per Maslow`s diagram I had the basic requirements need by the company. Working with the team gave me lot of experience and knowledge about time management, and relationship with leaders. At first it was very difficult to get along with the team since my other team members had bit experience in handling calls. The other members in the team will finish the work effortlessly within the given time limit, but I struggled a lot by putting my complete effort to finish the task within the given time limit, but finally I completed my task after the given time limit. So I was clearly monitored by my team leader since I was the bottom performer in my team. Then I was given special training by my leader which was my last chance to perform in this company, else I have to leave the company. And my leader gave me training technically and personally as well, which motivated me to do my best with liking towards the job. Finally I did my best and finished the task within the time limit. Since my team leader motivated me, created a good relationship with the leader as per Maslow`s theory. Goal Theory: Goal theory is about how leader motivate subordinate to accomplish designated goal (Peter g, 2010, p125). The leader, the challenge is to use a leadership style that best meets subordinates motivational needs. (Peter g, 2010, p125). In the concern which I worked the leader motivated me well which helped me a lot not only in technical work but also personally to do all works. Since I was the bottom performer in my team my leader always use to motivate me positively to do my work, but my manager use to discourage me that I am not fit for the job. Since my leader always use to motivate which automatically created a character of motivation in me. From then I use to motivate myself personally and officially whatever I do. The managers job is to get the work done from the technicians, so he sets a time limit for each team member in our team in order to get the output. So eventually everyone use to work in order to finish the task within the given time limit. So I motivate myself to complete the work before the time limit given by the manager. I use to set my own time to finish the task which helped me to finish my work earlier, than the time given by the manager. This motivation helped me to get lot of knowledge and experience which also gained me increase in my payroll. According to the House and Mitchell (1974), leadership generators motivation when it increase the number and kind of payroll that subordinate receive from their work. (Peter g, 2010, p125) Goal setting and performance People lacking positive motivation at work may also help gain improved result and a better sense of achievement by setting themselves specific goal and identifying task directly to their work and measurable target of the time and performance. (Laurie and Mullins, 2006, p274) When I was working in the company I was lacking positive motivation which led me to be the bottom performer in the team. Since my team leader motivated me, it helped me a lot in how to do the work faster. So from then I used to build up positive motivation and I use to motivate myself to do the work better than others by setting own time limit for myself which is earlier than the actual time given. So all my team members will finish the work within the time limit given by the manager, whereas I would have finished my work before my team members finishes. And finally I was the top performer in my team and got appreciation from the manager who discouraged me before, which again motivated me to be the top performer consistently. McClellands Theory of motivation: David c, McClellands has contributed to the understanding of motivation by identifying three types of basic motivation needs. He classifies them as the need of power, need of affiliation, and need for motivation. (Koontz and Weihrich, p297) All three drives- power, affiliation, and achievement are of particular relevance to management, since all must be recognised to make an organization enterprise work well. (Koontz and Weihrich, p297) Need For Achievement: Every person in their lifetime they would have achieved something or the other. In the company which I worked, was the place where I learnt about motivation which still helps me to do any kind of work with full dedication towards the work. Since I was the bottom performer in my team in the earlier stage, this motivation given by my leader, leads me finally to be the top performer in the team. So I was promoted to the next level in the team within a short period of time (4 months). Since I had a good relationship with my co-workers and manager, they use to give me high responsibilities and I was able to tackle any kind of situation easily since I worked sincerely with complete liking and dedication towards work, which led me to become a team leader of a team which I consider was a great achievement in my life. So, every single person who motivates themselves and works with complete dedication and liking towards work with reach the ultimate goal of success within a short period of time. People with high need for Achievement have an intense desire for the success and equally intense fear of failure. They want to be challenge and they set moderately difficult (but not impossible) goal for themselves. They take a very realistic approach to the risk; they are not likely to be gambler but rather, prefer to analyse and assess problems, assume personal responsibility for getting a job done and likely specific and prompt. (Koontz and Weihrich, p297) Need for Affiliation: The company which I worked for had the norms or rules for the company which every employer has to be followed. It was a must for every individual to follow the rules of the company which was also considered for the growth of the employer in the company. One of the managers in the company came to the shift drunk and was noticed by the management and was immediately dismissed from the company. In spite of being the manager of a team he was dismissed since he dint not follow the norms of the company. I would use to always follow the norms of the company. I will come in for my shift before my check in time and will work even extending my shift, also had a good rapport with the team members. Since I was promoted as a team leader and was already a team player before was able to know about each individual clearly which helped me to know which work to be given to whom and whom has to be well trained in where they are lacking behind. So I always had a proper relationship, interaction and active participation with my team members in updating all the informations and techniques to give the output soon. People with high need for affiliation usually derive pleasure from being loved and tend to avoid the pain of being rejected by a social group. As individual, they are likely to be concerned with maintaining pleasant social relationship to enjoy a sense of intimacy and understanding, to be ready to console and help other in trouble and enjoy friendly interaction with other. (Koontz and Weihrich, p297) Need for Power: A leader or a manager has the quality of power by taking or handling any kind of situation which does not affect the growth of the company. Since I was the team leader in the company which I worked, my main job was to get the work done by my team members by giving them proper training and consistently updating the technical information. My job was also to monitor my team in each interval and have to update myself about my team members of their performance. So after analysing the performance of team I have to give feedback to the team members with hurting anybodys feeling or by discouraging them and have to appreciate who have performed well and have to give proper training to those of them who are lacking behind. So in this kind of situation a leader or manager has to use their power to handle the situation for the growth of the company and also the growth of each individual by motivating them positively. According to the people with high need for power have a great concern with exercising influence and control such individual are generally seeking position of leadership; they are frequently good conversationalist, though argumentative; they are forcefully outspoken, hard headed, and demanding; and they enjoying Teaching and public speaking. (Koontz and Weihrich, p297) Organisation as Culture: Organisational cultures are of many types; power culture, where individual controls everything and group work cannot exits. Hence no feedback from staffs is entertained. There is role culture, where everyone is assigned a role to complete. Most organisations follow this. Staffs know what to do and everyone knows their boundaries (Mullins 2007: p.722-723). Power Culture: The power culture is, every individual have their own power to take their own decision since they are not working in a group. For Example: I participated in a group work in my tutor VINCE DISPENZA class which was an activity cave rescue. So the total class were divided into 5 groups having 6 members in each group. So the task given to us was to rescue the people who were trapped in the cave and the people who were trapped in the cave were given importance in different order which is equally important that we have to rescue all. So we worked as a group, but there were no proper co-ordination in my group. No one was ready to interact with each other, so I took the leadership and gave my own ideas and tried to interact with my group members. But they were not showing interest and also not ready to give their own points. So finally I had to give my own points when discussed with my tutor. So this power culture exists only in a very small group like this and cannot exist in an organization. Role Culture: The role culture is, every individual will be assigned a task where they have to work in groups. Here an individual cannot work separately or cannot take an own decision without discussing with the team members or leaders like the power culture. For Example: In the organization which I worked, I had to work only in groups. Since I was the team leader my job was to mainly get the works done from the team members of my team by giving them proper training in order to get the output. So here it is not possible to work separately like the power culture. So this role culture is followed by all organization to make the work easier and simpler. Organisation as a processor of information: Information is a critical part of any business we take. Proper information will lead to the success of a firm. For e.g. information about customer needs, information on what products will satisfy those needs, and how those products can be prepared and delivered, and so on. The idea of information processor highlights that an organisation is successful if it uses its information efficiently and learns to go on using it (Wickham,P,2006:P.276). Organisation as Social system: Social system consists of hierarchical ordering; number of subsystems, interdependence, and one component depends on other and permeability. (Farace et al., 1977) said system is input-throughput-output. That is a system inputs material and works on this input which is throughput and gives the output. (Miller 1995: p.87-89) A simple organization can be a very good example of a system, explained by two authors above. Organisation has subsystems like staff, team leader, manager, CEO Etc. They all are interdependent and takes input in the form of information or projects and works among them and gives out the output as product. Hence, they can form social system. Effective reading of the situation being addressed encounters using the mangers creative ability that gives way to do things differently or new leverage in solving complex issues. Reading itself does not denote a mechanical process or the application of the metaphors discussed above. It is about building a relationship with a vastly complex phenomenon to understand it by analysing it in different angles. (Morgan, 2006: p.361). These different perspectives of organisation are not mutually exclusive; indeed to the some extent they are complementary. There is no proper perspective which an organisation follow but these are one of the perspectives which organisation do follow. Change Management: Apart from these perspectives discussed above this is also necessary that a manager should take care. Managers often think that change can be a problem but sometimes managers forget that change can also be the solution for their problems. All managers must realize that one cannot separate change management from organizational strategy. According to Burnes(2004),change is now a present future of organizational life(Paton,R McCalman,J ,2008:p.39). CHANGE MANAGEMENT NEW CHANGED ORGANIZATION OLD ORGANIZATION As the figure says, for developing an old organisation into new improved one requires change. The scope for change management are managing project, quality, corporate development, IT and in human resource (Recklies,O,2001). Another point to be noted is that once the change has been done there is no chance to undo mistakes. Once a manager fails in the change management process, there is hardly any chance for him to motivate the employees again. There may also be many barriers to change. There may be barriers of perception like stereotypes in analysis, misjudgement etc. Also, emotional barriers like fear to make mistakes, not spending enough time to think. There may be environmental barriers like lack of support from the staffs, lack of accepting criticism when others do. At last there may be cultural barriers like tradition. It is very challenging task to overcome traditions. Character of a taboo in an organisation can also cause a problem (Recklies,O,2001). Research: Conclusion: