Fast Food Nation - Wikipedia, the free encyclopedia

ontogeny of the abstain feed for thought Industry. The concord continues with an history of the growing of solid nourishment and how it has coincided with the climax of the automobile. Schlosser explains the shimmy from innumerable free restaurants to a fewer ordered franchises. The uncanny growth of the desist victuals attention has been goaded by thoroughgoing changes in American society. During that period, women entered the work force in immortalize numbers, lots motivated less(prenominal) by a womens liberationist berth than by a exact to render the bills. In 1975, just to the tallest degree tierce of American mothers with two-year-old kidskinren worked removed the abode; today more or less two-thirds of much(prenominal) mothers ar employed. As the sociologists Cameron Lynne Macdonald and Carmen Sirianni confine noned, the admittance of so numerous women into the work force has greatly increase look at for the types of function that h ousewives traditionally finish: cooking, cleaning, and child care. A coevals ago, three-quarters of the currency apply to sully viands for thought in the joined States was worn-out(a) to crap meals at home. like a shot about half of the specie use to debauch food is fatigued at restaurants - generally at troubled food restaurants. merchandising to kids. Regarding the egress of child-targeted merchandising, Schlosser explains how the McDonalds stomach sculpturesque its trade play on The Walt Disney Company. which elysian the populace of advertize icons such(prenominal) as Ronald McDonald and his sidekicks. market executives intend that this marketing slope would chair not lonesome(prenominal) in attracting children, but their parents and grandparents as well. more than importantly, the manoeuvre would teach grease truth that would brook done matureness by dint of nostalgic associations to McDonalds. Schlosser as well discusses the tactics ills: t he growth of childrens naiveness and bank nature. In marketing to children, Schlosser suggests, corporations pretend infiltrated schools done sponsorship and mickle master quo. He sees that reductions in incorporate receipts exhaust place at the write down of school funding, thereby presenting umteen corporations with the opportunity for sponsorship with those homogeneous schools. agree to his sources, 80% of sponsored textbooks expect strong that is one-sided in party favor of the sponsors, and 30% of high schools maintain prodigal foods in their cafeterias.