QR Codes Being Used For Marketing Essay

For the purposes of this assignment, a QR code for Coca-Cola was used. The image scanned is to the right. This is a QR encipher Coca-Cola places byout sports websites including ESPN.COM which is where this was found.Analysis of the QR Codes EffectivenessHaving found the image on ESPN.COM it was assumed that the attached jump point would be to one of their sports drink greases. In point the QR Code took me to their Facebook caramel paginate and asked me to Like their page. The page has 58.6 million likes and shows friends who ar alike Liked the brand. As the landing page was the Facebook fan page for the brand, the foretell to challenge was to review and look over their content. As the exceedingly Bowl was just last weekend and Coca-Cola had a series of commercials rivulet at this event, there are pictures, out-takes and other items that show how the commercials were made. There is similarly a series of videos that are used for further supporting and promoting their bran d.The Coca-Cola brand page is one of the more comprehensive in consumer advertising with exceptionally rich, varied international content. There is no overt call to action to buy one of their beverages there is however an exceptional depth to the invoice of the brand and its progression over time. Coca-Cola is clearly proud of their history in advertising and branding, and use the Facebook timeline to show this wholesome. They have also shown on their Facebook fan page how to create a community extremely well. The continued efforts on the part of Facebook to create communities and show how Coca-Cola fans all share common bound together is done well.ConclusionCoca-Cola is maintaining and strengthening its brand with this QR code campaign. It is also showcasing how well it integrates the many channels of customer interaction and communication with its tender media efforts. The area Coca-Cola needs to improve on however is the placement of this specialised QR code. It was on a spo rts website which have one assume it was for a sports drink. The branding for sports on the Facebook site used as the landing page was so generic to sports, it was more like a billboard. This QR campaign was designed for a very broad, global audience and for that purpose, did extremely well.It could have been improved through the use of more effective, segmented QR codes to specific Coca-Cola sites dedicated to specific interests. Finally, the call to action was vague and more based on building awareness. What Coca-Cola did well however was create a very effective program for hotheaded people to their Facebook page immediately, driving up Likes. Coca-Colas branding is predicated on a spread message of refreshment, and they did accomplish this very well. Finally the telephoner did a great job of showing how it has created entertaining commercials and promotions based on their innate expertise in consumer products branding.