A Look into Digital Broadcasting Essay -- Digital Broadcasting Technol

A Look into Digital airDigital Broadcasting will have a accredited effect on viewing patterns, popular enculturation and audience identity.This will be done firstly by looking at the history of the BBC and the original intention of Public Service Broadcasting. It will discuss how by John Reiths successful approach to broadcasting, the BBC became a National Institution creating popular culture and a National Identity. It will examine how these first steps and ideas have major role in the introduction of Digital Broadcasting today and whether the initial Reithian values have any meaning in todays society. It will finally conclude what effect if any, these changes will have on British life as a whole and whether the fear of change is justified.In the 2oth century the advance of technology has been fundamental in the way we live our lives today. The new introduction of Digital Broadcasting to Great Britain has caused many technologists to become swept up in a sense of awed enthusias m about the interminable possibilities of the new digital age. In its early stages digital broadcasting is only available to a minority and it will take ten years or so to become a new way of life. Digital Broadcasting has thousands of new services to offer its viewers and listeners. Instead of pictures and clayey being alter into waves, the new technology turns them into a series of digits which are transmitted through the air and received by television or radio aerials. Digital Broadcasting is more efficient than analogue, giving space for six channels where analogue would give you one. Digital brings better picture, better sound quality and more alternative and cinematic style. The new era gives the audience greater interaction with its broadcaster and also the opportunity to shop, book holidays, bank and play games all form far control. It is not just television that is going digital. Radio too will offer the listener a transformed experience in what we enjoy the mo st. The sound quality will be crystal clear and free from interruption. New digital radio sets will offer a built in ostentation panel which will show graphics as well as facts and figures relating to the programme you are listening to. These are the things that we have come to expect from a broadcasting journey lasting 80 years. The new technological change is revolutionar... ... capital of the United Kingdom Routledge LEWIS, Lisa. A 1992 The Adoring Audience London Routledge NEGRINE, Ralph 1992 Politics and the Mass Media London RoutledgeOSULLIVAN, Tim 1994 Key Concepts in Communication Studies London RoutledgePRICE, Stuart 1993 Media Studies Harlow LongmanSTRINATI, Dominic 1992 Popular Media Culture London RoutledgeTULLOCH, Sarah 1996 Complete Word Finder Oxford Readers DigestWebsitesBBC Digitalhttp//www.bbc.co.ukPay TV Company British Digital Broadcasting...http//www.itn.co.uk/business/bushttp//www.sky.co.ukPeriodicalsPut Quality 1st, Smith to warn BBCDaily Mail - Monday 12 April 1999 riff Facts 1999British Sky Broadcasting Group PLC