Social Media Analysis Assignment Essays - Snoop Dogg, Free Essays

Social Media Analysis Assignment Essays - Snoop Dogg, Free Essays Social Media Analysis Assignment Social Media Analysis Assignment February 17, 2015 From music, to clothing, beverages, the internet, movies and much more; Snoop Dogg has definitely turned himself not only into a household name but a world wide brand. Snoop has been in the entertainment business for over two decades and has consistently remained relevant. In the 2000s as social media started to become the leading way for people to connect, Snoop took charge and has become a social media advocate keeping him as current as teen-sensations and pop-star-phenomenons. Through mixtures of social platforms such as Twitter, Facebook, and Instagram, Snoop Dogg has been able to create a conversation and buzz around his music as well as grow his fan base and brands. Snoop Dogg started his career as a rapper in 1992. After years of being under other record labels, he branched out in 1996 and started his own record label titled Doggy Style Records. This provided him the freedom he needed to work with other brands and develop who he was as an artist and how he would be represented. He currently has an alcoholic beverage named Blast, a clothing line entitled Serious Pimps, a cigar called Executive Branch, and is still releasing albums and being featured in television shows and films. Obviously campaigns and advertisements are made for each product Snoop owns, but his ties to social media help him create buzz and show his consumer and fans what he is currently releasing. Snoop has millions of fans on each of his social media sites; He is known for posting daily and responding to fans comments and post. His approach to interaction with his followers is to consider them family. In an interview Snoop Dogg did with Entrepreneur.com he explains his strategy as so, I dont consider them just 'fans.' Rather, I call them his "family. My recipe is just being me: I'm up front; I'm up close and personal. My fans don't have a wall between me and them." This methodology keeps the interaction two ways, which is the best way to utilize social media. He understands that social media has changed the relationship between companies and consumers, he continuously posts on all platforms and encourages other artist to be on social medias. In order to improve his promotions efficiently Snoop allied with Los Angeles base marketing firm Cashmere Agency to help him keep his online presence consistent and growing and to properly execute the 8 stages of listening in social media. Together they have been able to keep Snoops brand on top of trends and developments and to keep continual revenue flowing in. The approach of Snoop giving his audience an inside look at his life as well as frequently posting video content and new material keeps the fans wanting more. Building a relationship and trust will keep the people buying from you. Snoop Dogg had this to say on the trust topic, Thats way more important nowadays to me because thats what the industry is broken down into trust(askaaronlee.com, 2015) People who dont trust you wont buy from you. Understanding how to efficiently utilize social media is essential in todays business market. Knowing that todays consumer want to feel as if they have a voice in the companies and brands they follow is key to todays successful businesses. Snoop has changed with the times and knows he must stay consistent and cohesive. To be most effective, you have to have a real commitment to putting up content and messaging on a regular basis, you have to listen to your buyers ideas, thoughts take into consideration they disapprovals and criticism, at times those factors can make or break your business. Snoop never joined social medias to build attention, he already had that, and he joined to build a relationship with his fans. If used properly Twitter, Facebook, Instagram and other social media sites can allow you to build a voice and persona for your brand. Resource List A Lesson in Social Media from Snoop Dogg. (2011, October 11). Retrieved February 18, 2015, from entrepreneur.com/blog/220502 The 8 stages of listening - Social Media Analytics. (2009, November 16). Retrieved February 18, 2015, from https://willscullypower.wordpress.com/2009/11/16/the-8-stages-oflistening/ Ask Aaron Lee. (2015, January 1). Retrieved February 18, 2015, from http://askaaronlee.com/snoop-dogg-twitter-social-media/ 52